Banner advertising

Leaderboards and skyscrapers

Ad type	Specification	File Size(max)	Cost per 1,000 impressions	Available on
Banner	468 x 60 pixels	16 Kb	£40.00 (£30.00 on BMJ Careers)	BMJ All BMJ Journals BMJ Careers Student BMJ
Skyscraper	120 x 600 pixels	16 Kb	£50.00	BMJ
Skyscraper	160 x 600 pixels	16 Kb	£50.00	BMJ
Leader board	728 x 90 pixels	16 Kb	£50.00	BMJ
Rectangle	150 x 100 pixels	16 Kb		Student BMJ

Minimum charge: £1,000 for 25,000 banner impressions per month or 20,000 skyscraper or leader board impressions.

File type: GIFs (animated preferred) and Rich Media accepted, subject to production clearance

Deadline for receipt of material: five working days prior to publication

Up to four separate locations available across the entire BMJ Careers site.

Cost: £2,500 per month

File type: GIF file or Flash

Size: 140 pixels wide x 140 pixels deep

File size: 16 kilobytes maximum

Deadline for receipt of material: five working days prior to publication

Online version of the print advert (required for pharmaceutical banner adverts seen in the UK)

File type: GIF file

Size: 468 pixels wide x 300 pixels deep

File size: 20 kilobytes maximum

Maximum animation length: 15 seconds (including up to three loops)
Alt text 'Brought to you by <Company Name>'
Files must be supplied in Flash 5, 6 or 7 plug-in formats
The Flash clickTAG instructions*must be used to control user click-through
User-initiated audio only - banner must contain clearly visible "audio / on off" buttons
All creatives must be designed with a solid background colour to avoid unwanted colour conflicts with the displaying page
A default GIF will be served to browsers that do not have a compatible Flash Plug-In. Backup gifs must be submitted together with original FLA files and non-standard fonts (if applicable)

*Flash clickTAG Variable Instructions:

For Flash creative to work properly within RealMedia, clients must insert a clickTAG variable into the .fla file so that clicks can be properly counted. We can accommodate up to six separate click zones per creative, starting with clickTAG (default) then clickTAG1 through clickTAG5 for five additional click zone options per banner
Add an invisible button to the top layer and present over the surface of your creative
Add the following clickTAG to the button you've created - on (release) {getURL(clickTAG, "_blank");}

Geo targeting	Campaign can be confined to a single country (e.g. UK) or to everywhere except defined countries with a 5% tolerance
Section targeting*	Advertisement can be placed on every page belonging to one section - e.g. the index pages of collected resources on bmj.com
Subject targeting*	Advertisements can be placed on every article that has been coded with a specific topic code e.g. for the 250 possible topics on bmj.com

* advertisers can buy a maximum of of 33% of available impressons per brand

Article targeting	Advertisements can not be targeted to specific articles
Companion positions	Advertisements can not be booked to appear at the top and bottom of the same page
Competitor avoidance	As advertisements from paying advertisers appear only at the top of the page, clashes between advertisements from competing advertisers does not occur

Please note:

Third party banner advertising is not permitted without extensive testing from our production team
Advertisements supplied remain the responsibility of the Advertiser and should comply with ASA standards, UK Medicines Control Agency regulations and ABPI Code of Practice
Advertisements are accepted subject to availability and BMJ Group approval
All advertisements are subject to the BMJ Group Advertising Policy