Document Actions
Autumn 2006
This section contains all the issues of BMJ Briefings that have been sent out to the pharmaceutical marketing industry by the BMJ Publishing Group. We hope you enjoy the articles and learn a little bit more about the Group, our sales team and our products.
Taking communications into a new ERA
Introducing AdLinks by ERA (Editorial Related Advertising)
bmj.com has a new offering - How would you like to publish your own mini website within Europe's most visited medical website? How would you like to be able to do this 24 hours a day, 7 days a week? Think of what you could present to the professional community - you could display your company's products, their individual features and benefits, detailed product synopses, company services, press releases, your Chairman’s statement... The possibilities are endless! And you can update the information as frequently as you like.
If all that sounds interesting then how would you like to dynamically deliver the right pieces of content to the bmj.com audience when they are reading related stories as well? Delivering the right message at the exact time a professional is reading related content is precisely what AdLinks by ERA will enable you to do.
AdLinks by ERA provides a new and exciting way to communicate with the medical profession and is going live this month on bmj.com. We would welcome the opportunity to demonstrate AdLinks by ERA and gain your feedback on this new service. Please contact Simon Walker on 0207 383 6350 or swalker@bmjgroup.com if you would like to know more.
RichardPurdy
Head of Sales
rpurdy@bmj.com
Also in this issue
Useful Information
Hospital Readership Survey 2006 - BMJ's results
The Hospital Readership Survey is sponsored by a number of the key medical publishers within the industry and is conducted and co-ordinated by an independent organisation.
The fieldwork takes the form of a postal questionnaire that is sent to a representative sample of Consultants, Associate Specialists and Staff Grade Doctors in 28 specialty groups. It collects the number of readers of a typical issue (average issue readership) together with frequency of reading to allow an evaluation of 5 weekly publications and 139 specialist journals.
July 2006 saw the second year of the Hospital Readership Survey results, with BMJ Clinical Research increasing its readership over its nearest rival by 10%.
Average Issue Readership - weekly hospital titles (all respondents)
BMJ Clinical Research 68%
Hospital Doctor 58%
BMA News 50%
The Lancet 10%
The New England Journal of Medicine 8%
BMJ Clinical Research - Average Issue Readership amongst key specialties
Cardiology 65%, nearest competitor 55%
Dermatology 71%, nearest competitor 54%
Diabetes and Endocrinology 72%, nearest competitor 51%
Geriatrics 84%, nearest competitor 62%
Neurology 65%, nearest competitor 29%
Mental Illness 73%, nearest competitor 56%
Respiratory Medicine 78%, nearest competitor 61%
BMJ Clinical Research, with an average issue readership of 68% of all Senior Grade Hospital Doctors, gives the pharmaceutical industry an unsurpassed opportunity to reach their audience.
These results demonstrate just some of the strengths of the market leader, BMJ Clinical Research.
BMJ Clinical Research offers the possibility of targeting doctors selectively with wrappers, bound and loose inserts within a journal that has an unrivalled targeting service.
To learn more or to take advantage of the strengths of BMJ Clinical Research within your media schedules, please contact Nick Gray or Simon Walker - our contact details are in the 'meet the staff' section below.
Getting The Message Across Conference
Wednesday 18th October 2006
Novotel London West Convention Centre
The Getting The Message Across Conference brings together 20 of the UK’s leading medical and professional health care journal editors, writers and publishers, as well as representatives from general practice, consultancy, nursing, pharmacy and NHS management, to provide practical advice on 'getting your message across'.
Getting The Message Across is the UK's premier publishing and communications conference and the BMJ Group are proud to be supporting it. Click on the banner below for more details.
Sign up for BMJ Briefings
If you've been passed this newsletter by a colleague or a member of our sales team, why not sign up to regularly receive the latest news from the BMJ Group? Fill in the relevant details on our online form.
Meet the sales team who can help you meet your targets!
 |
Richard Purdy Head of Sales T: +44 (0)20 7383 6192 E: rpurdy@bmj.com |
 |
Euan Currer Senior Sales Manager BMJ Journals and BMA News T: +44 (0)20 7383 6181 E: ecurrer@bmj.com |
 |
Simon Walker Senior Sales Manager BMJ General Practice, BMJ International and bmj.com and BMJ Journals online T: +44 (0)20 7383 6350 E: swalker@bmj.com |
 |
Nick Gray Sales Manager BMJ Clinical Research, BMJ Compact and Student BMJ T: +44 (0)20 7383 6386 E: nickgray@bmj.com |
 |
Gavin Egan Medical Education Sales Manager (BMJ Learning and BMJ Masterclasses) T: +44 (0)20 7383 6120 E: gegan@bmj.com |
 |
Nadia Gurney-Randall International Reprints Sales Manager T: +44 (0)20 8445 5825 E: ngurneyrandall@bmjgroup.com |
 |
Marsha Fogler USA Reprints Manager Tel: 1(856) 489 4446; Toll Free 1(800) 482 1450 Fax: 1(856) 489 4449 E: mfogler@medicalreprints.com |
To order a copy of our media pack email Sophie Ronayne: sronayne@bmj.com or telephone: +44 (0)20 7383 6783.
