Spring 2006

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Welcome to the first BMJ Briefings We hope you find the news of the developments at the BMJ Publishing Group interesting and of relevance to your plans.

Our mission is to help doctors and the wider medical community make the right decisions for patients. We do this by engaging, stimulating and creating debate on key healthcare issues, whether they are clinical, ethical, socioeconomic, or political.

The flagship of the Publishing Group, the BMJ, has an international reputation for quality and integrity and has grown in influence over the past five years. Its world-beating website now delivers 6.4 million page impressions to over a million visitors worldwide every month, while the paper journal is published in four different editions and reaches 100,000 doctors in the UK each week. I am keen to bring a new perspective to the BMJ, with greater emphasis on publishing the best, most clinically relevant research and the most topical thought-provoking commentary and analysis, to ensure that doctors are kept up-to-date with the latest developments in health care.

Of course the BMJ Publishing Group is more than just the BMJ. We also publish over twenty specialist journal titles both online and in print. World-class journals such as Gut, Thorax and Heart are established and highly influential leaders in their fields and "must reads" for the key opinion formers. We also publish a range of learning and point of care products, including the internationally acclaimed evidence based knowledge support resources, Clinical Evidence and Best Treatments.

In this edition of BMJ Briefings, we will focus on our two major learning initiatives: BMJ Learning, our online resource which supports doctors with their professional development; and BMJ Masterclasses, our ambitious seminar programme for Consultants, Specialist Registrars and GPs.

We will also highlight the role that reprints of research papers and articles can play in communicating new developments to your key audiences.

We hope you will find out something interesting and useful, and we look forward to your feedback on the activities of the BMJ Publishing Group.

Fiona Godlee
editor@bmj.com

Richard Purdy (left), Head of Sales at BMJ PG, hands over a prize at the Pharmaceutical Marketing Society golf day

Also in this issue

• Win a £150 Amazon.com voucher: register for this newsletter
• All aboard! BMJ Learning: e-marketing, e-ffective segmentation
• Need more time with Consultants and SpRs? BMJ Masterclasses
• The ideal support tool – Reprints
• Sponsor, sponsor, sponsor!

Useful Information

• Download our media pack
• Contact our sales team

All aboard! "Insanity is doing the same thing again and again and expecting a different result". So proclaimed Albert Einstein on the laws of the universe. Does it also apply to medical education? If you have spent hours standing by your stand at educational meetings and bumping into the same people and hearing the same lectures then you may start to think that it does. But what are the alternatives?

BMJ Learning is a website to help doctors learn and stay up to date. The British Medical Journal launched the site in November 2003 and initially aimed it at general practitioners but we have now expanded the site so that there is material available for junior hospital doctors and consultants as well as practice nurses and practice managers. If you are interested in having a look then here’s what to expect. The site offers comprehensive support to doctors’ learning. It enables them to find out about appraisal and revalidation and about how their learning activities will enable them to pass their appraisals. They can also assess their learning needs on the site. Users of the site can also use the plan and record facility to map out their learning in a systematic manner and thus feel more confident that they are keeping up to date. Users can then track their progress in fulfilling their plan, helping them to stay organised. But the main strength of the site is the learning modules. There are over 250 evidence based and up to date learning resources on a range of clinical and non-clinical topics. To have a look click on bmjlearning.com

If you are looking to target doctors through a range of interactive modules covering a range of clinical conditions including the treatment and management of: diabetes, hypertension and cardiovascular disorders, neurology, oncology, gastroenterology and much more, BMJ Learning provides an effective solution. To discuss sponsorship opportunities with BMJ Learning please contact Gavin Egan on: 020 7383 6120 or email gegan@bmj.com

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Need more time with Consultants and SpRs?

Why not partner with BMJ Masterclasses where you can meet them face to face in an exclusive environment

Developed in association with our leading BMJ Journals, BMJ Masterclasses provide consultants and specialist registrars with the latest evidence based updates and best practice in medicine. This year, we have successfully launched the first two series in Cardiology and Respiratory Medicine, attracting over 550 senior grade hospital doctors and GPs with a special interest in the BMJ Masterclasses.

The BMJ has over 160 years of experience in communicating with and educating doctors in the UK. As part of this continuing commitment to medical education, the BMJ Publishing Group has launched a new series of workshops entitled BMJ Masterclasses. These Masterclasses have been developed for senior clinicians and will provide them with the latest evidence-based guidance in the form of a series of lectures and interactive workshops.

The first series is a set of three respiratory and three cardiology Masterclasses in February, March, and April 2006 throughout the United Kingdom. The ultimate aim of BMJ Masterclasses is to combine the best teaching with authoritative and trusted evidence-based content. Our aim is to enable delegates to:

• Put the latest evidence-based medicine into practice
• Stay up to date with constantly changing areas of medicine
• Critically appraise the latest guidelines
• Meet the experts and network with peers to share knowledge and experiences in a unique learning environment
• Learn how to get published
• Earn CPD points/li

Our forward programme includes Masterclasses covering a wide range of clinical as well as non-clinical topics such as leadership and professionalism. Learners will be able to supplement what they have learnt by signing up to our online learning resource BMJ Learning, so that they can continue to plan and develop using best learning practice.

Limited places are available for sponsorship partners and exhibitors. If you wish to build long-term relationships with senior clinicians, contact Gavin Egan now on 020 7383 6120 or email gegan@bmj.comto find out more about existing marketing opportunities.

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The ideal support tool

BMJ Publishing Group’s Reprints Division offers you the opportunity to purchase reprints of papers from across our diverse stable of journals.

How do we meet your reprint requirements?

Educational: Reprints are not only effective educational and product support items but also an excellent vehicle for gaining access to physicians plus an effective giveaway at exhibition stands and meetings.
Speed: We have an excellent record on delivery times, taking on average 10 to 15 working days to deliver, from confirmation of order.
Flexible: Dependent upon budget and objectives we are able to offer flexibility in choice of covers from standard self-covers to laminated covers. In addition, we can offer collections of different papers from across our journals, as reprint collections.
Translations: We offer a full translation service and regularly produce reprints in all major European languages, undertaking all stages of the translation procedure, if required.

How can we save you time?
The Reprints Division offers you the opportunity to enrol in the Reprint Alert Service (RAS). You simply give us the names of products/therapeutic areas you want us to search for amongst our journals, we then carry out searches retrospectively across past issues and prospectively each week on the BMJ and monthly with our other journals, and then forward you any relevant papers.

New service
Finally, we are pleased to announce that we can now offer companies an opportunity to purchase Online First reprints. Online Firsts are papers which are published on journal websites but could take four to six months to be published in the paper version of the journals.

Get a quote today
We believe that we offer one of the best reprint services available within medical publishing and would be delighted to discuss any reprint requirements you may have. If you wish to find out more about our reprints service please contact:
Nadia Gurney-Randall, International Reprints Sales Manager, on 020 8346 1339 or by email ngurneyrandall@bmjgroup.com

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BMJ Sponsor Pharmaceutical Industry Events

Celebrity mentions the BMJ!

For numerous years the BMJ has sponsored an award at the Pharmaceutical Marketing awards. This year the BMJ sponsored the Best GP Journal advertisement. The celebrity presenter Dara O'Briain couldn't have been better briefed - he mentioned the BMJ a few times as his girlfriend is a doctor! The award was won by VB Communications for Rectogesic.

Bodywarmers and woolly hats…

We once again sponsored the prestigious PM Society Golf Day which was held on a freezing cold winter's day (9 December 2005) at St George's Hill, Weybridge. The event has always attracted golfers of all abilities from across the pharmaceutical industry. BMJ gave all the golfers BMJ Learning branded Wilson golf balls, BMJ branded bodywarmers and woolly hats which were much appreciated considering the poor weather! To see more from the day: http://www.pmsociety.org.uk/golf/index.shtml

A Café Royal shindig

We were delighted to sponsor the Marketing Department of the Year award at the Marketer of the Year Awards 2005. The event took place at the Café Royal in December 2005 where Gavin Egan, Medical Education Sales Manager at the BMJ Publishing Group, presented the award to winners sanofi-aventis. Gavin was also part of the judging team for 'Aspiring Marketer of the Year'. The standard of entries was very high and the awards reflected the breadth of talent that exists within UK pharmaceutical marketing teams.

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Meet the sales team who can help you meet your targets!

	Richard Purdy Head of Sales T: +44 (0)20 7383 6192 E: rpurdy@bmj.com
	Euan Currer Senior Sales Manager BMJ Journals and BMA News T: +44 (0)20 7383 6181 E: ecurrer@bmj.com
	Simon Walker Senior Sales Manager BMJ General Practice, BMJ International and bmj.com and BMJ Journals online T: +44 (0)20 7383 6350 E: swalker@bmj.com
	Nick Gray Sales Manager BMJ Clinical Research, BMJ Compact and Student BMJ T: +44 (0)20 7383 6386 E: nickgray@bmj.com
	Gavin Egan Medical Education Sales Manager (BMJ Learning and BMJ Masterclasses) T: +44 (0)20 7383 6120 E: gegan@bmj.com
	Nadia Gurney-Randall International Reprints Sales Manager T: +44 (0)20 8445 5825 E: ngurneyrandall@bmjgroup.com
	Marsha Fogler USA Reprints Manager Tel: 1(856) 489 4446; Toll Free 1(800) 482 1450 Fax: 1(856) 489 4449 E: mfogler@medicalreprints.com

To order a copy of our media pack email Sophie Ronayne: sronayne@bmj.com or telephone: +44(0)20 7383 6783.

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