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Spring 2007

This section contains all the issues of BMJ Briefings that have been sent out to the pharmaceutical marketing industry by the BMJ Group. We hope you enjoy the articles and learn a little bit more about the Group, our sales team and our products.

Student BMJ - Communicate with doctors of the future

Student BMJ is a lively medical journal that reaches 21,000 students per month, providing you with an exciting way to communicate with the doctors of the future. The journal contains articles that have been specially commissioned with medical students in mind and also features carefully selected articles from the BMJ, making the journal an invaluable educational tool.

The journal is compiled by a student editor - a medical student who takes a year out from studying and who is responsible for making the journal student friendly. Student advisers from various medical schools in the UK and overseas have also been recruited to ensure the articles in Student BMJ are relevant to medical students.

The journal is broken into regular sections:

News - covers all the months major medical stories wherever they happened.
Editorials - written by experts from around the world, dealing concisely with a broad range of topical issues.
Life - this is where medical students write about things that matter to them. Want to know where to go on elective? How to avoid student debt? What life on the medical team at Glastonbury is like? This is the section to read.
Education - features articles written by experts who are asked to include the kind of information not normally found in textbooks - hints and tips that can take years of clinical experience to accumulate. It will tell you everything from why asparagus makes your urine smell to how to treat anaphylactic shock.
Careers - provides all the essential information the medical student needs in their coming careers.
Papers - introduces the world of original scientific research. Every month we publish a paper taken from the BMJ that features cutting edge medical research, and supply an accompanying commentary telling you exactly what it means in real terms.
Eyespy - brings the latest odd and quirky medical stories from around the world.

Please contact Nick Gray on +44 (0)20 7383 6386

Richard Purdy
Head of Sales
rpurdy@bmj.com

Useful Information

Sign up for BMJ Briefings
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Four versions of BMJ?

You may not be aware that we print four editions of BMJ. The reason for these different editions is mainly for the benefit of you, the advertiser. The editorial content remains the same throughout all four editions but you can target your advertising more effectively. The General practice and Clinical research edition readers also receive BMJ Careers, a supplement containing careers advice, vacancies, courses and conferences.

BMJ General practice is distributed to 28,241* General Practitioners in the UK either via their BMA membership or as a subscription
BMJ Clinical research is distributed to 72,832* hospital doctors in the UK either via their BMA membership or a subscription
BMJ International is received by 11,409* overseas subscribers
BMJ Compact is received by 11,410* retired members of the BMA

Impact Factor - among journals which publish primary care research in every issue, BMJ has by far the highest impact factor (9.052)**.

bmj.com - in addition the newly redesigned bmj.com receives over 6 million page impressions from over 1 million unique users a month***

To find out how we can assist you with creating campaigns that get results contact Nick Gray on +44(0)20 7383 6386

Sources: * ABC Audit 2006, ** ISI Journal Citation Report 2005, *** ABCe Audit October 2006

The influential Drug and Therapeutics Bulletin joins BMJ Group

As you may know, Drug and Therapeutics Bulletin (DTB), the independent review of medical treatment, was acquired by the BMJ Group at the end of November last year. Well known throughout the industry, DTB is widely regarded as a key influence on prescribing and other aspects of patient management.

Firmly based on the most up-to-date and rigorously researched evidence, DTB has earned an unrivalled reputation for offering concise information, robust critique and practical advice on individual treatments and the overall management of disease. In a 2006 survey of more than 1,500 prescribing doctors in England, respondents ranked DTB as the second most influential source for prescribing information after the BNF*.

Reprints of DTB articles are now being made available – please contact Nadia Gurney-Randall for more information.

Online site licences to DTB – including access to a 13-year archive of articles - are also now available. Please contact consortiasales@bmjgroup.com for a quote.

Source: * ABC Audit 2006

Sign up for BMJ Briefings

If you've been passed this newsletter by a colleague or a member of our sales team, why not sign up to regularly receive the latest news from the BMJ Group? Fill in the relevant details on our online form.

Meet the sales team who can help you meet your targets!

	Richard Purdy Head of Sales T: +44 (0)20 7383 6192 E: rpurdy@bmj.com
	Euan Currer Senior Sales Manager BMJ Journals and BMA News T: +44 (0)20 7383 6181 E: ecurrer@bmj.com
	Simon Walker Senior Sales Manager BMJ General Practice, BMJ International and bmj.com and BMJ Journals online T: +44 (0)20 7383 6350 E: swalker@bmj.com
	Nick Gray Sales Manager BMJ Clinical Research, BMJ Compact and Student BMJ T: +44 (0)20 7383 6386 E: nickgray@bmj.com
	Gavin Egan Medical Education Sales Manager (BMJ Learning and BMJ Masterclasses) T: +44 (0)20 7383 6120 E: gegan@bmj.com
	Nadia Gurney-Randall International Reprints Sales Manager T: +44 (0)20 8445 5825 E: ngurneyrandall@bmjgroup.com
	Marsha Fogler USA Reprints Manager Tel: 1(856) 489 4446; Toll Free 1(800) 482 1450 Fax: 1(856) 489 4449 E: mfogler@medicalreprints.com

To order a copy of our media pack email Sophie Ronayne: sronayne@bmj.com or telephone: +44 (0)20 7383 6783.