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Summer 2007
BMJ Learning plans re-launch in August
This summer, we're re-launching BMJ Learning, the best learning website for medical professionals. BMJ Learning currently offers a wide range of learning resources which deal with everyday issues in primary care and hospital medicine. At the moment there are around 320 modules but we are adding to that number every month.
In August the site will be made even better! We are undertaking major improvements and enhancements following product innovation and feedback from our users. A pilot series of audio modules will also be rolled out which could become a major new feature. Watch this space for more information.
When considering your next marketing campaign, why not choose to involve BMJ Learning?
- 40,000 practising BMA members are registered (they register for free as a membership benefit)
- Voted as the second most popular BMA membership benefit after the BMJ
- Ability to target audience by specialty
- Users spend between 10 and 30 minutes online as a minimum
- Over 100,000 learning modules completed in 2006
BMJ Learning - the ideal online medium for you to get your message to our users. Take a look around the site at www.bmjlearning.com
To find out more contact:
Gavin Egan
Tel: +44 (0)20 7383 6120
Email: gegan@bmjgroup.com
or
Simon Walker
Tel: +44 (0)20 7383 6350
Email: swalker@bmjgroup.com
Also in this issue
Useful Information
Hospital readership survey - 2007 results
In its third year, the Hospital Readership Survey is sponsored by a number of the key medical publishers within the industry and is conducted and co-ordinated by an independent organisation.
The fieldwork takes the form of a postal questionnaire that is sent to a representative sample of Consultants, Associate Specialists and Staff Grade Doctors in 28 specialty groups. It collects the number of readers of a typical issue (average issue readership) together with frequency of reading to allow an evaluation of 5 weekly publications and 139 specialist journals.
In June 2007 the Hospital Readership Survey results are very positive, with BMJ Clinical Research increasing its readership by 1% and maintaining the highest readership over its nearest rival by 10%.
Average Issue Readership - weekly hospital titles (all senior doctors)
- BMJ Clinical Research 69%
- Hospital Doctor 59%
- BMA News 50%
- The Lancet 9%
- The New England Journal of Medicine 9%
BMJ Clinical Research - Average Issue Readership amongst key specialties
- Cardiology 65%, nearest competitor 62%
- Diabetes 75%, nearest competitor 64%
- General Medicine 73%, nearest competitor 56%
- Geriatrics 81%, nearest competitor 68%
- Neurology 61%, nearest competitor 54%
- Oncology 65%, nearest competitor 39%
- Mental Illness 73%, nearest competitor 54%
- Respiratory Medicine 70%, nearest competitor 51%
BMJ Clinical Research, with an average issue readership of 69% of all senior grade hospital doctors, gives the Pharmaceutical Industry an unsurpassed opportunity to reach their audience. The journal offers the possibility of targeting doctors selectively with wrappers, bound and loose inserts within a journal that has an unrivalled targeting service.
To learn more or to take advantage of the strengths of BMJ Clinical Research within your media schedules, please contact:
Nick Gray
Tel: +44(0)20 7383 6386
Email: nickgray@bmjgroup.com
Field work was conducted by Objective Research
BMJ Journals' legacy archives launched
We are pleased to announce that the legacy archives of the Journal of Clinical Pathology, including its Molecular Pathology edition, and the Annals of the Rheumatic Diseases are now freely available online. This means that there is free access to all articles over 12 months old in the journals right back to Volume 1, Issue 1.
These legacy archives are the first digital archives to be made available from BMJ Journals. We hope that most of the Group's 23 clinical medicine journals will be accessible without charge by the beginning of next year.
From a marketing perspective, the increased interest in the sites will mean more users visiting the sites than ever before, greatly increasing the exposure of your advertising.
For more details on advertising on any of our websites, please contact:
Simon Walker
Tel: +44(0)20 7383 6350
Email: swalker@bmjgroup.com
Sign up for BMJ Group Briefings
If you've been passed this newsletter by a colleague or a member of our sales team, why not sign up to regularly receive the latest news from the BMJ Group? Fill in the relevant details on our online form.
Contact the sales team who can help you meet your targets
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Richard Purdy Head of Sales T: +44 (0)20 7383 6192 E: rpurdy@bmjgroup.com |
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Euan Currer Senior Sales Manager BMJ Journals and BMA News T: +44 (0)20 7383 6181 E: ecurrer@bmjgroup.com |
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Simon Walker Senior Sales Manager BMJ General Practice, BMJ International and bmj.com and BMJ Journals online T: +44 (0)20 7383 6350 E: swalker@bmjgroup.com |
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Nick Gray Sales Manager BMJ Clinical Research, BMJ Compact and Student BMJ T: +44 (0)20 7383 6386 E: nickgray@bmjgroup.com |
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Gavin Egan Medical Education Sales Manager (BMJ Learning and BMJ Masterclasses) T: +44 (0)20 7383 6120 E: gegan@bmjgroup.com |
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Nadia Gurney-Randall International Reprints Sales Manager T: +44 (0)20 8445 5825 E: ngurneyrandall@bmjgroup.com |
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Marsha Fogler USA Reprints Manager Tel: 1(856) 489 4446; Toll Free 1(800) 482 1450 Fax: 1(856) 489 4449 E: mfogler@medicalreprints.com |
To receive a copy of our Media Information Pack 2007, contact Sophie Ronayne, Tel: +44(0)20 7383 6783, Email: sronayne@bmjgroup.com
