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Winter 2006/07
This section contains all the issues of BMJ Briefings that have been sent out to the pharmaceutical marketing industry by the BMJ Group. We hope you enjoy the articles and learn a little bit more about the Group, our sales team and our products.
BMJ - a new ERA
By now you should have seen a copy of the new BMJ which launched on 5 January 2007. The changes to the BMJ are probably some of the most radical changes we have made since the journal launched in 1840. The journal has shrunk slightly to a more modern 280 x 210, the pages are much cleaner with better navigation between our original research and other articles. Our aim has been to make the journal contemporary and engaging so that more people will read more of it; meaning greater exposure for your advertisements.
On 18th January we will be relaunching the BMJ's website. bmj.com has seen its readership increase in recent years so that it is now one of the world’s most visited general medical journal websites. The site will have much better navigation, as well as more opportunities for interaction.
The site will still have the traditional banner (468 x 60) and skyscraper (120 x 600) positions on the main homepage but the new site now has 4 additional channel homepages for News, Research, Comment and Education where advertising is also accepted. Plus we will also be offering a new contextual based advertising opportunity, See below for more on Adlinks by ERA.
Why all these changes? Because the world of medicine is changing, and so too is the way we communicate. We think the BMJ serves a vital purpose in speaking to and for the whole profession of medicine, and we want it to be read by as many doctors, medical students, and other health professionals around the world as possible. We hope you like the new BMJ. Please contact Simon or Nick to find out how the BMJ in print and online can help meet your targets for 2007.
Richard Purdy
Head of Sales
rpurdy@bmj.com
Also in this issue
Useful Information
AdLinks by ERA
January 2007 marks the start of a new era for the redesigned BMJ.com and a new era for online communications - AdLinks by ERA.
ERA stands for editorial related advertising and that is precisely what AdLinks by ERA provides you with.
AdLinks by ERA enables you to publish on a dedicated microsite your own content, including edetailing, company news, production information or medical education.
The ERA software matches your material with our content so every time a doctor accesses and reads an article on BMJ.com that is relevant to your information, a message will appear that directly links to your microsite.
AdLinks by ERA delivers your targeted messages when our audience is at its most receptive.
To find out how AdLinks by ERA can deliver more impact for your integrated marketing and communication plans, please call Simon Walker on 020 7383 6350 now to arrange a full demonstration.
BMJ Masterclasses reach 1,000 GPs
Following on from the highly successful launch of BMJ Masterclasses for specialists in the first half of 2006, a new programme of BMJ Masterclasses for GPs began this Autumn.
By the time we closed the current programme on 8th December, over 1,000 GPs had attended BMJ Masterclasses. We have been delighted by both the response and the feedback we have received. Here are just a few examples from our GP delegates:
"I found the BMJ Masterclass one of the best courses I have ever been to! I will certainly recommend future courses to my local colleagues and those who I appraise this year. Your choice of speakers was excellent... all had the correct balance of authoritative advice and appreciation of the pragmatism required in primary care. I look forward to the next course!"
"This was well worth a) using a day's leave b) the cost of the course and my rail fare c) the early start! I will definitely be coming back."
"A very comprehensive update on the relevant evidence and current guidelines/QOF requirements. Excellent!"
"This course will help to improve management of my patients."
"Very ambitious and brilliantly executed. Achieved a lot in one day."
Sponsorship opportunities for the 2007 BMJ Masterclass programme are now going fast. If you would like to find out more about sponsorship please contact Gavin Egan on +44 (0) 20 7383 6120 or email: gegan@bmjgroup.com.
To see the BMJ Masterclass programme for the first half of 2007 and further feedback from our delegates, visit www.bmjmasterclasses.com.
Sign up for BMJ Briefings
If you've been passed this newsletter by a colleague or a member of our sales team, why not sign up to regularly receive the latest news from the BMJ Group? Fill in the relevant details on our online form.
Meet the sales team who can help you meet your targets!
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Richard
Purdy Head of Sales T: +44 (0)20 7383 6192 E: rpurdy@bmj.com |
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Euan
Currer Senior Sales Manager BMJ Journals and BMA News T: +44 (0)20 7383 6181 E: ecurrer@bmj.com |
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Simon
Walker Senior Sales Manager BMJ General Practice, BMJ International and bmj.com and BMJ Journals online T: +44 (0)20 7383 6350 E: swalker@bmj.com |
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Nick
Gray Sales Manager BMJ Clinical Research, BMJ Compact and Student BMJ T: +44 (0)20 7383 6386 E: nickgray@bmj.com |
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Gavin
Egan Medical Education Sales Manager (BMJ Learning and BMJ Masterclasses) T: +44 (0)20 7383 6120 E: gegan@bmj.com |
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Nadia
Gurney-Randall International Reprints Sales Manager T: +44 (0)20 8445 5825 E: ngurneyrandall@bmjgroup.com |
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Marsha
Fogler USA Reprints Manager Tel: 1(856) 489 4446; Toll Free 1(800) 482 1450 Fax: 1(856) 489 4449 E: mfogler@medicalreprints.com |
To order a copy of our media pack email Sophie Ronayne: sronayne@bmj.com or telephone: +44 (0)20 7383 6783.
