Targeting Medical Education
The BMJ Group is a leading provider of learning products in the medical market and can provide you with the opportunity to give your education programme maximum exposure and reach doctors in a highly targeted way.
BMJ Learning
Our world-class online learning platform, BMJ Learning offers nearly 300 interactive learning modules and is used every week by hospital doctors, general practitioners, nurses and practice staff. The site is RCGP endorsed and content for hospital doctors is RCP accredited. BMJ Learning is free to all BMA members and free to all healthcare professionals in Scotland through NHS Scotland.
BMJ Masterclasses
BMJ Masterclasses were introduced in 2006 and have been a great success. These one day events enable clinicians to learn the latest evidence-based medicine from the experts in a particular specialty. In 2007 there are BMJ Masterclasses aimed at General Practitioners and Hospital Doctors, from SHO’s to first year Consultants. Sponsorship of BMJ Masterclasses gives you a unique environment in which to build longterm relationships with a key audience.
International Forum on Quality and Safety in Health Care
BMJ Group organise a wide range of national and international conferences including the annual International Forum on Quality and Safety in Health Care – the premier learning and networking environment for over 1300 health care professionals from over 70 countries worldwide. Many key decision makers attend the Forum including CEOs, Medical Directors, Nursing Directors, Hospital Managers, Clinicians and other health care leaders.
Medical education sponsorship opportunities include:
- BMJ Masterclasses sponsorship, which includes pre-, at- and post-event marketing opportunities
- Sponsorship opportunities at the International Forum on Quality and Safety in Health Care
- Sponsorship of ‘therapy specific’ modules on BMJ Learning
- Banner advertisements on BMJ Learning
- Sponsorship of BMJ Learning weekly email alert


