BMJ (British Medical Journal)

The BMJ  focuses on helping doctors make better decisions, whether those decisions relate to clinical practice, public health, helath policy, future research or their own professional lives. BMJ is published online as bmj.com and in four editorially identical print editions targeted at different audiences.

Impact Factor: 9.245 (ISI Web of Science, 2006)

BMJ online (bmj.com)

• Free access to all original research and articles older than one year

• Online Firsts, original research articles published weeks ahead of their appearance in the print journal
• Collected resources, to enable users to explore 250 clinical and non-clinical topic tagged articles
• Comprehensive archive of material back to 1994, and access to over 900 other medical and scientific journals
• Customised email alerts - free service used by over 130,000 individuals to receive timely email alerts to articles on topics of their choice
• Rapid responses – the online debating forum, where users can respond to any article at the time of reading and then read posted responses within 24 hours
• Enhanced articles - fuller versions of articles that appear in the paper BMJ

Why advertise online?

• High volume traffic - over 5 million page impressions a month from over 1.2 million unique users¹
• Reliable delivery of advertisements to the right territory – bmj.com uses proprietary ad serving software ensuring accurate delivery of target audience requirements:
• GEO-IP enables precise geographical targeting.
• Real Media™ and Open Adstream™ verifies delivery of advertisement inventory.
• Targeted advertising locations:
• Run of Site
• Home Page
• Channel Pages (e.g. Research, News)
• Current Issue
• Rapid Responses
• Therapy area within Collections
• Search/Archive

Source: ABCE audit 2007

BMJ General practice

Circulation

28,241

Readership

BMJ General practice has the highest impact factor² of any clinical journal in primary care. It is read by doctors involved in all areas of primary healthcare who are responsible for making decisions on patient therapy and general practice
purchases.

• Circulated to BMA members working in the field of primary care
• Is received by 70% o fall UK general practitioners
• Total average issue readership (TAIR) of 69%³ of UK general practitioners
• Well read amongst young or up-and-coming doctors who qualified after 1989³ and are therefore more open to considering new therapies
• A greater percentage of BMJ General practice’s circulation actually read the journal compared to the other weekly titles
• There is a discrete group of 7%⁴ of BMJ General practice readers who do not read any other weekly medical publication.
  
  If you miss BMJ General practice off the schedule you miss out on 7% of your potential target audience
• BMJ General practice reaches GPs whom pharmaceutical representatives have difficulty targeting face to face¹
• BMJ is the most re-read title, and retained for future reference, giving your advertising even greater exposure
• BMJ General practice provides you with unique readership, prestige and far reaching influence, when targeting doctors in primary care
  

Sources
1 ABC audit 2006
2 ISI Journal Citation Report 2005
3 J ICMARS National Medical Readership Survey, October 2006
4 IMS Reach and Frequency Report 2006

BMJ Clinical research

Circulation

72,832

Readership

All grades of hospital doctors responsible for prescribing medicine and influencing decisions on hospital equipment purchases. It also reaches influential decision makers not reached by any other medical journal². BMJ Clinical research is the market leader in secondary care with an average issue readership of 69%² (nearest competitor 59%)¹ of all UK senior grade hospital doctors.

Furthermore, our readers rate BMJ Clinical research as being the most interesting medical title, the most educational, and with the most overall value².

BMJ has a unique reputation for editorial excellence and integrity, which is preserved by an extremely high editorial to advertisement ratio. On average, BMJ Clinical research comprises 75% editorial to 25% advertising guaranteeing maximum visibility and impact for your advertising. Unsurpassed readership, prestige and far-reaching influence make BMJ Clinical research the obvious choice for launch campaigns and continuing brand awareness.

Sources
1 ABC audit 2006
2 Hospital Readership Survey 2006

BMJ International

Circulation

11,409

Readership

BMJ International is read by overseas doctors who subscribe to the journal as well as overseas members of the BMA, and includes doctors in primary healthcare as well as the major specialties.

Sources
1 ABC audit 2006

BMJ Compact

Circulation

11,410¹

Readership

BMJ Compact is read by retired members of the BMA who maintain an active interest in medicine. These retired doctors are an influential audience as they have vast experience of the medical world and now have the time to pursue more leisure activities. BMJ Compact enjoys an affluent discerning and receptive AB socioeconomic audience with a high disposable income. Compared to the national average², retired doctors are:

• more than twice as likely to donate to charities
• twice as likely to purchase luxury products
• four times as likely to possess gold cards and branded store cards
• 50% more likely to own a detached property in the top three council tax bandings

BMJ Compact provides an excellent medium for pin-point targeted campaigns to this ever increasing influential audience.

Sources
1 ABC audit 2006
2 ICD Lifestyle and Acorn Geo-demographic Profiling